There is no doubt that having a responsive web design is essential today. Every day more and more people use smartphones and tablets to surf the internet. Therefore, it is very important that your web design adapts to different devices.
What is responsive web design?
A responsive web design ensures that each element of the website (images, texts and videos) fits the size of the screen being used. These elements vary in size and position depending on the available space. Thus, no matter what device you use (computer, tablet or smartphone) your website will be displayed correctly.
Why is so important to have a responsive design?
- Improve the user experience.
This is an obvious reason. If the navigation of a website is complicated, we leave it. The user does not want to waste time resizing the elements of the website, or scrolling up and down the screen. A good web design should be easy to use and attractive to the user.
- Google prefers responsive designs.
Google has been recommending the use of responsive web designs for a while, but this has become more than just a recommendation. Recently, Google has started adding the label “Mobile Friendly” to those websites that use this type of design and improving their positioning on the search engine. Thus, Google is penalizing websites that do not have a responsive design.
- Save time and money.
You do not need to develop and maintain two websites, so costs will decrease significantly. In addition, if you need to add or modify contents, the changes will be visible on all platforms, without needing to duplicate this content.
No matter what the objectives and audience of your website are, the benefits of having a responsive design are indisputable. Make sure this feature is a priority on your web design project.